Unconscious Bias: Why Bother?

We all have biases, whether we are aware of them or not. We hold opinions in favor
of, or against, a thing, person, or group compared with another. Unconscious biases are social stereotypes that individuals form outside of their own conscious awareness have about certain groups of people. Everyone has unconscious attitudes that stem from their ethnic origin, gender, age, experiences, and culture. Over time, we intensify and reaffirm our perception that members in a certain category are more homogeneous than they are in reality. We then use personal characteristics—race, gender, etc.—as markers for personality, behaviors, and other traits. This is compounded by media and cultural stereotypes presented by friends, family, colleagues, the news, and social media. Unconscious Bias becomes a habit of which the person is actually unaware.

Unconscious biases continue to cloud companies’ internal decisions, influence their
interactions with customers, and shade how the world perceives them. Of the top 100 executives cited in the Telecom industry, only three are women{1}. Even in 2019, African-Americans are less likely than white people to get the newest stroke-preventing medicines for atrial fibrillation{2}. Unconscious bias tends to influence and undermine recruiting efforts, talent development and promotability. Unconscious bias has gripped the popular imagination to a great degree as all of our thinking stands on the shoulders of our unconscious thinking. Yet, we have been taught that to be biased means that we are bad. Unconscious bias is one of those areas where recognizing the problem is part of the solution. No company or organization is truly free of unconscious bias.
The good news is that enhanced awareness and training can create an inclusive
culture that identifies and helps eliminate hidden biases. Understanding the implications of unconscious bias helps managers and senior executives create a corporate culture that is effective and enduring.

Begin your Mitigating Unconscious Bias journey with Crossroads Global. Our bespoke virtual dialogues help you develop a more mindful approach to your day
to day interactions. The action oriented virtual dialogues have been thoughtfully
designed to ensure adoption of behaviors that mitigate bias and promote inclusion.

Join our next CRG Virtual Dialogue on 24th January to know how to mitigate unconscious bias successfully at the workplace. Write to us at enquiries@crossroads-global.com or call us at +44 (0)20 7060 0650 to receive a free invite for the dialogue on unconscious bias.

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