Inclusive is beautiful

I had never realised before reading the trending tweet#FlexinMyComplexion – type in beautiful complexion and you get pictures that are almost uniform in one complexion. As inclusion becomes a watchword today to engage consumers , beauty needs to become a more inclusive concept too. The change might just have to be driven by the consumers themselves….by buying brands that speak to them and not the mainstream aspiration whether it is your body size, your hair type , your gender or the tint of your complexion. Beauty definitely comes in many colours and each one needs to be celebrated.

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